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IDENTIFY

Client: Arena
Website: arena.io
Date: 2016-09-01
Services: Corporate Naming, Brand Design, Web Design, Video Creation, Print Design

01. Substance is our special sauce

Your story is illuminated by deep understanding, solid research and intuitive connection.

You hold a meaning that seeks expression. Our paragon is to channel it clearly, powerfully. Our method is to listen, explore and summon a broad range of resources to integrate your vision. We articulate your story until it rings true. Then we create.

Ask questions

We come to the table with open minds and open ears. We crave learning. We listen.

Find significance

Why is the question that leads to full understanding. The answer breathes life into all we do.

Put it in words

A well-told story is the framework for great design and great experiences alike.

02. We make meaning visceral

The paradox of brand is that it delivers a deep meaning prior to conscious processing. Powerful names and brands act as a direct line to emotion.

Ideation

We generate abundantly. We champion ideas that fuse form and content, that withstand the tests you throw at them.

Visualisation

Visual interpretation in storyboards, sketches, edits, clips, mood boards, lists, songs - any media that captures your intent like a perfume.

Expression

Creation of art, versioning for the public eye in any media. Measuring success, iteration and rediscovery.

03. Brand expansion

Interpreting and applying the brand across media provides control, consistency and savings. Your brand blossoms in AR, video, print, social media – anywhere your customer is.